About

Volga Verdi is an independent contemporary fashion brand from California specializing in superbright clothing design and manufacturing. Founded in mid-2010 by Peter Green, a Russian-born graphic designer, it was conceived as a source of unexpected and bright clothing pieces for progressive fashion-crowd, including hip & club public, style-geeks, people with an urge for movement, evolvement, or anybody else looking to escape from greyness and plunge into vibrant color joy.

First collection

The idea to combine brightness and vibrance of consumer cheap-quality, often home made rave-party and one-off tourist gear with the top-end production quality and elaborate art-direction control lead to creation of over hundred designs, of which 10 were selected to become Volga Verdi’s first collection. It features minimalistic statements together with pieces that explore color and shape perception and dynamics.

The men’s t-shirt is an athletic fit, euro-sized, made of 100% domestic cotton fabric, screen printed with water based colors and is fully produced in southern California.

Abstract philosophy

The whole concept of Volga Verdi design vision is the importance of how the outfit is perceived as a whole. Try imagining yourself wearing it. What colors will go well with it. Paint it, construct it in your head, enjoy it. We provide the bright media for your imagination.

With this in mind, we find it superficial to try to inject sense into the decoration of a product. A graphical image on a t-shirt might be of a value on its own, it can exist as a print or a mural, but it has no value as a part of one’s outfit. But isn’t it what clothing is for? It should make you look good, not just look good on a shelf. VV produces abstract images that are universal building blocks for your style. You should know when you need a blurry pink spot or when you need a sharp contrasted collage — we don’t do it for you.

Inspiration and references

Apart from an emphasis on abstract and brightest colors, Volga Verdi has references in fine art, graphic design. Things that inspire us: contrast, astronomy and aerospace, raw nature, absurd, greatness, limits, excessiveness, shape and color perception, impact, textures, reflections, light.

Volga Verdi Unlimited

Volga Verdi is not just a clothing company — it is an art-oriented enterprise, a vehicle-brand for exploration and experiments in creative and socially important fields.

Fields of interest include but are not limited to: art projects, architecture, educational events, social events, flashmobs, manufacturing, interior design, music, street culture, independent movements, non-traditional or unusual forms of any activity (including sport), films & video art, photography, public space engineering, industrial design, internet projects.

We are highly interested in working with brands, models, actors, artists, photographers and cinematographers, sports athletes, designers, architects, bands, studios, stores, societies and other organizations and just simply people as long as they strive for beauty and cherish the same values as we do. Sharing our passion and resources is the key to make this world more

Please contact us with suggestions for collaboration.

"I want Volga Verdi to be associated mainly with bright, and of course high-quality clothing. I want people to go like.. Oh something bright would look good with this outfit.. Let me check what’s new at Volga Verdi. That’d be perfect. Not that we won’t make anything dark, but I can’t imagine us making anything usual. It must be crazy and unique in some way." - Peter Green

Nov. 7, 2011